I ordered mine through Apple's site. I just called and spoke to an operator who said that my order is showing as ready to ship. He said that it very well may ship earlier than the 10th, but the only way to know for sure is when i get the tracking email. He did say that there are no instructions to hold the phones until the 10th.
I guess I'll have to wait for the email to see if I'll be getting it earlier!!
Im in California-
My order has shipped and is at a FedEx facility to be delivered by 3pm on Monday February 7!! I have a FedEx tracking #! I ordered two iPhones at 12:03am with accessories on Verizons website with no issues. Good times!
edit: My order has been picked up, and already left the origin facility, en-route to Cali!