augmented reality

9to5 Mac reports today that Niantic has announced that Pokémon Go now has an iPhone-exclusive AR+ mode thanks to Apple’s ARKit. The company originally demoed the new augmented reality Pokémon Go features back in June at Apple’s WWDC, but now it’s finally here and being rolled out to...

Niantic, the company behind the record-breaking Pokémon Go phenomenon, has announced that it has teamed up with Warner Bros. Interactive Entertainment to develop Harry Potter: Wizard’s Unite, an augmented reality game inspired by J.K. Rowling’s Wizarding World. The game will use similar...

Bloomberg has yet another Apple scoop today, with Mark Gurman reporting that Apple’s work on its augmented reality headset project continues apace. So much so, in fact, that it is planning on having the technology completed by 2019, ready for launch in 2020. Bloomberg’s source says that Apple...

With the advent of iOS 11 yesterday, which seems to be working very smoothly for most of us, iPhone and iPad users get their first chance to play augmented reality apps build using ARKit. AppleInsider reports on some of the first ARKit apps to appear in the App Store. One of the very first is...

Reuters reports that as part of Disney’s promotional campaign for the forthcoming Star Wars movie The Last Jedi, the company will be using augmented reality to enable fans to “meet” characters from the film in retail stores around the world. From 12:01 a.m. PDT September 1, more than 20,000...

Apple is currently trying out “several different kinds” of wearable augmented reality (AR) prototypes trying to work out the “most compelling application” for an AR headset, reports the Financial Times, via MacRumors. The Financial Times says that according to its sources, at least one of the...

With many recent rumours about the forthcoming iPhone 8’s front-facing 3D facial recognition features, not much has been heard about the rear-facing camera for the new phone, but today, 9to5 Mac reports that according to Fast Company, the forthcoming iPhone 8 is set to have a rear-facing 3D...

9to5 Mac reports that according to sources that have been speaking exclusively to Bloomberg, Apple has “hundreds of engineers” who are “devoted to the cause” of introducing augmented reality (AR) features to Apple devices. According to Bloomberg’s source, some of the engineers on the iPhone...

9to5 Mac has posted some gorgeous illustrations today of an iPhone 8 concept from Gabor Balogh that shows how Siri might look with integrated augmented reality (AR) features incorporated directly in the home screen, just as Apple is thought to be working on. The concept shows how when the...

Business Insider reports that according to UBS analyst Steven Milunovich and his team, Apple is very serious about its commitment to augmented reality (AR), and “according to some industry sources, the company may have over 1,000 engineers working on a project in Israel that could be related to...

AppleInsider reports today that augmented reality (AR) expert Robert Scoble has once again been talking about the possibility of Apple partnering with Carl Zeiss to release an AR headset, possibly even as soon as the middle of 2017. Speaking on yesterday’s “This Week in Tech” show, Scoble says...

According to a new report from AR/VR expert Robert Scoble, via AppleInsider, Apple has teamed up with optics maker Carl Zeiss to work on a pair of augmented reality/mixed reality glasses that could be launched as soon as next year. Scoble says that the fact that the Zeiss booth at CES this year...

Business Insider reveals today that it has heard from a source familiar with Apple’s plans that the company is currently working on integrating augmented reality into the iPhone camera app. The secret project is being worked on by teams from several startups that Apple has acquired for the...

9to5 Mac reports that well-sourced KGI analyst Ming-Chi Kuo has written in a note to investors that Apple’s decision to focus on augmented reality (AR) rather than virtual reality (VR) will give Apple a 3 to 5 year lead on the rest of the industry when it comes to launching its first AR...