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When Apple CEO Tim Cook was questioned about the price of the iPhone X during this week’s Q4 earnings results call, he put forward a very interesting way of looking at how much the phone costs.
According to Cook, most people will be paying for their iPhone X monthly rather than paying the full price of $999+ upfront. With the lowest available monthly price for an iPhone X currently being just $33 on certain carriers in the US, Cook says, “so, if you think about that, that’s a few coffees a week - it’s less than a coffee a day at one of these nice coffee places.”
Cook also noted that many iPhone users are also now trading in their old iPhones and getting up to $350 off the price of the iPhone X, which represents the highest resale value in the smartphone market.
“In terms of the way we price, we price to the value that we’re providing,” explained Cook. “We’re not trying to charge the highest price we could get or anything like that. We’re just trying to price it for what we’re delivering. iPhone X has a lot of great new technologies in there that are leading the industry.
“It is a fabulous product. We can’t wait for people to start getting it in their hands.”
Image: Starbucks Coffee
![Hot beverage :coffee: ☕](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/2615.png)
Source: Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week