- Joined
- Jun 18, 2010
- Messages
- 4,891
- Reaction score
- 1,050
When a company such as Apple is known for such high design standards for its products, should a product ever be seen to deviate from the aesthetic perfection its customers expect, however useful said product, they’re not shy in venting their displeasure.
A case in point, if you’ll pardon the pun, is Apple’s newly released iPhone Smart Battery Case, which some have considered to be such an eyesore, hump and all, that it even prompted BGR to ask “When did Apple products get so…ugly?” and Wired to bemoan that the case is “so ugly it’s almost sarcastic.”
Well now we have the definitive answer as to just why the case was designed with the offending hump, with Lance Ulanoff at Mashable bringing up the delicate matter of its less-than-beguiling appearance when he spoke to Apple CEO Tim Cook.
“You know, I probably wouldn’t call it ‘the hump,’” said Cook, who added that he had heard about the negative comments about the case.
“As you probably know from being a user of this now, one of the real insights here is, have you ever used other cases and tried to get them on? If you make this solid all the way across, in order to get it on, you’d find it very difficult to get it on and off. So the guys had this great insight to put the bend in along with making it a smart case.”
So there we have it. The hump/bend is here to stay, like it or lump it!
Source: Tim Cook is over iPhone Smart Battery Case ‘Hump’