SquareTrade vs AppleCare+ ?

Looks like the price of both plans is the same right now, and both have $50 deductible on damage. Apple Care limites you to two claims, Square Trade has no limit. Both let you bring into a local Apple Store (ST will reimburse you), and so on. What am I missing? Seems like both plans are nearly identical now? Any reason to get one over the other?