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MacRumors reports today on a new survey from Piper Jaffray’s Michael Olson, via Philip Elmer-DeWitt, who polled 1,500 iPhone owners to find out why they didn’t upgrade to the iPhone X.
The biggest percentage, 44%, said that they hadn’t upgraded because “my iPhone works fine.” The second biggest group, 31%, said the iPhone X was “too expensive.” Third placed, with 17%, were those iPhone owners who said that they hadn’t upgraded “for another reason,” and lastly there were 8% who said that they hadn’t upgraded because “I prefer larger screen.”
As Olson notes, it looks as though Apple’s rumoured 2018 iPhone line-up will, in theory, address each of these factors, with a larger, 6.5-inch OLED iPhone on the way, as well as a cheaper (relatively speaking) 6.1-inch iPhone with an OLED display.
Olson and Piper Jaffray think that Apple should sell 233.8 million iPhones in fiscal 2019, with the new iPhone models arriving in 2018 driving upgrades into 2019.
Source: Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X