I would authorize jailbreaking the iPhone.
The world is moving more and more toward open source type of programming and customization. By providing immediate access to the iPhone, they could harness the power of its user-base to see just what the iPhone is capable of. While I'm sure the people at Apple are in the top 1% of what they do, I can't help but admire the work ethic and tenacity of the people who are working all the time to jailbreak, unlock, etc the iPhone. If they did this the iPhone would solidify its place and set new standards as the most influential handheld device the world has ever seen.
Also, iGummies. MMMMMMM