Apple’s iPhone 6 Plus Was Used to Shoot an Advertising Campaign for a Luxury Cosmetics Brand

RaduTyrsina · Dec 26, 2014

The newest iPhones pack a lot of power and performance and one of the areas that have been improved is the camera. But we're used to think that the iPhone's camera is targeted mainly at regular consumers. However, according to a fresh story, it seems that even professionals resort to it, such as those in the advertising business.

Advertising agency Truth NYC has created a holiday video campaign for luxury skincare brand Erno Laszlo by using the iPhone 6 Plus,

“Holiday Wonders” draws viewers into beloved New York City holiday experiences from ice-skating at Rockefeller Plaza to shopping along Fifth Avenue. The campaign includes five slo-mo videos shot exclusively on iPhone 6 Plus.

This helped Truth NYC capture the glamour of the holidays in New York and elevate the 88-year-old Erno Laszlo brand. Erno Laszlo is an iconic New York brand beloved by Marilyn Monroe, Audrey Hepburn and Jacqueline Kennedy Onassis with an elite SoHo Institute and a glittering list of celebrity devotees.

Kenan Aktulun, founder of Truth NYC, said the following:

“iPhone 6 Plus was instrumental in helping us achieve our creative vision for this project—and do it in a brilliantly fast and effective way. It opened up possibilities by allowing us to explore the life and energy of the holiday season in New York, in a truly mobile way."

Source: Truth NYC