Reminder alerts different between iphone and icloud

I see different reminder alert options depending on whether I'm setting up an event on my phone or on icloud. If I pick a certain option in icloud, when it syncs to the phone, there are suddenly TWO alerts -- and neither one is what I originally selected when creating the event.

WTF?!? How stupid is that. Never mind, rhetorical question/comment.

Seriously, though, is there some setting that would fix this inconsistent-across-platforms behavior?

iPhone 4, iOS 7.1.2