I also call it the iPhone “X”, despite being perfectly aware it’s supposed to be iPhone 10. “X” makes it more mysterious - kinda out of this world. Almost.....Alien. I’m gonna keep calling it iPhone X. Not iPhone Ten. They could have called it the iPhone Excalibur.......or just Excalibur for short. Yes, I’m aware it’s meant to celebrate 10 years of the iPhone’s existence.