iOS Continues to Surpass Android in Terms of US Mobile Web Traffic

[Maura]

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AppleInsider reports today that iOS continues to make inroads into Android’s share of the mobile Web market in the US, according to new figures from Piper Jaffray. The new figures have lead Piper Jaffray to conclude that iPhone and iPad owners are more engaged with their handsets than Android and other phone users. The data was compiled by Investing Analytics on behalf of Piper Jaffray, and show impressive growth in iOS Web share during the past three months, while Android’s share is shown to be in decline. AppleInsider reports that the study looked at mobile traffic to 10 of the top 100 mobile websites, such as Answers. com, Tumblr, and Dictionary.com.[/FONT]

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"For the second straight month in our tracking of the data, iOS gained on Android as a source of mobile traffic," said Piper Jaffray’s leading Apple expert, Gene Munster. "We believe the traffic data continues to demonstrate that iOS is not only the leading platform in the US, its users are generally more engaged with their mobile devices."[FONT=&quot][/FONT]

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Illustration source: Investing Analytics
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[FONT=&quot]Source:[/FONT] Apple's iOS widens lead over Android in US mobile Web traffic share