EE to Offer 6 Free Months of Apple Music to Customers

[Maura]

Bloomberg reports that UK mobile carrier EE has announced that it will be offering a free 6-month subscription to Apple Music to its customers in a bid to stop them leaving for other mobile carriers in the highly competitive UK mobile market.

The offer will be available to anyone who is either signing up for a new post-paid contract with EE, or renewing a current contract.

EE has also just released an advert promoting the deal starring Britney Spears and Kevin Bacon (who has previously featured in EE ads in the UK).

Announcing the move, Marc Allera, chief executive officer of EE, said the offer would start on September 1. Allera did not reveal how much EE would be paying Apple for the service.

Allera said that EE’s churn rate of customers leaving EE for other carriers was “improving,” and is currently at 1%. “Offerings like this will help lower churn further,” said Allera.

Sources: U.K. Mobile Carrier EE to Gift Apple Music to New Customers

Britney Spears fronts EE ad offering six months' free Apple Music

 

[Maura]