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Apple & IBM Team-Up for 10 Hardcore Business Apps


Editor in Chief
Jul 27, 2011
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It's no surprise that Apple has been heavily courting various companies for decades to increase their market penetration within the business world. They recently teamed up with IBM to introduce 10 new apps designed to incentivize IT departments to incorporate more Apple products in that arena. Here's the full breakdown as shared by BGR,
  • Plan Flight (Travel and Transportation) “addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.”
  • Passenger+ (Travel and Transportation) “empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.”
  • Advise & Grow (Banking and Financial Markets) “puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.”
  • Trusted Advice (Banking and Financial Markets) “allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.”
  • Retention (Insurance) “empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.”
  • Case Advice (Government) “addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.”
  • Incident Aware (Government) “converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.”
  • Sales Assist (Retail) “enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.”
  • Pick & Pack (Retail) “combines proximity-based technology with back-end inventory systems for transformed order fulfillment.”
  • Expert Tech (Telecommunications) “taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.”
What do you think... will these new tools help convince businesses to incorporate more Apple products?
I think it will have an effect. Every targeted business and organization won't adopt them but some are bound to.