Very true! My family is Idevice crazy too! I have ordered over 20 last year and 15 of them are still working. Most of the aftermarket cables are pretty good, but it's how you use them over time from wear and tear they will break. But for the price you can't go wrong or be mad when one breaks from pulling or forgetting them on the floor while vacuuming. I even bought some of those light up cables and they are a hit and miss.