I am always too lazy for the theatres as the last time I went I drank too much coke and needed to exit and lost the 5 minutes of star wars. They really are trying to get customers though, one of them has lazy boy seats and another has all you can watch movies for £15 per month which includes discounts on snacks and close by restaurants.
I ultimately wait for the movies to end up on netflix 100 years later because they dont have any of the licensing agreements in the UK.