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Under Armour & HTC Team Up to Bring Complete Fitness Ecosystem of Devices

dgstorm

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If you are a fitness fan at all (or even just a fan of fitness apparel), then you will surely have heard of Under Armour. They are one of the top makers of fitness clothing globally. In the recent past, Under Armour has also dabbled with wearable fitness tech, but these devices have gone largely ignored for various reasons. Their latest endeavor is likely to buck that trend.

Under Armour and HTC have partnered to create an entire ecosystem of connected fitness tracker devices that are all managed by a single app and hub. The whole product is called the Under Armour Healthbox, and it is actually three interconnected gadgets. This includes the UA Band, UA Scale and UA Heart Rate chest strap.

These devices are designed with various tasks in mind and will communicate seamlessly using Under Armour's mobile fitness app called Record that works on iOS and Android. This fully fledged fitness ecosystem is designed to help budding athletes track their workouts, daily activity, sleep, weight, body fat percentage and nutrition. The UA band will cost $180, the UA scale will also cost $180, and the UA heart rate monitor is $80 when purchased separately. You can get all three devices in the UA HealthBox for just $400. Pre-orders for any of these will supposedly be delivered on January 22nd, 2016.

That's not all that Under Armour has cooked up for the technological fitness world of the future. They also created something called the SpeedForm Gemini 2 smart sneakers. These fitness shoes include a sensor to track and store running data such as time and date, duration, distance and splits. These shoes also sync with the Record app. Supposedly the shoes never need to recharge because the battery will outlast the tread on the shoes. These connected fitness tracker shoes will supposedly be available February 29th for $150.

Finally, Under Armour also created a set of bluetooth earbud headphones. These headphones are actually
two different sets of wireless earbuds using JBL sound. Both are sweat-proof and will connect to any iPhone or Android handset. They also feature a no-slip design. The upgrade to the base model will feature in-ear heart rate monitoring. The headphones will launch sometime in the Spring of this year and will be priced at $180 for the base model and $250 for the model with built-in, in-ear heart monitoring.

Source: UnderArmour
 
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dgstorm

dgstorm

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Here's a picture of the actual devices:

ua-healthbox-hero-floating.jpg
 

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