Editor in Chief
- Jul 27, 2011
- Reaction score
The iPhone is a bit like the Energizer bunny when it comes to marketshare growth in the United States. It just keeps going, and going, and going...
Here's a prime example. According to the latest reports from market analysts Kantar WorldPanel, Apple's iPhone increased its marketshare in the U.S. to 43.4% of sales despite not having any new devices since the release of the iPhone 5 last September. What's even more intriguing is that a portion of this growth actually comes from sales of the iPhone 4 & 4S as well as the iPhone 5. Here's a quote with a few more details,
First of all, Kantar says that the iPhone 4 continues to sell well despite its age, especially among first time smartphone owners. iPhones have also seen international growth in Britain, France and Mexico. Finally, Kantar reports that only 27% of Apple and Android users switch to a new OS when buying a new phone. Those who do switch typically move from Apple to Android, or vice versa.
Apple and Android must focus on a balance between retaining existing customers and attracting feature phone owners to trade up if they want to continue their success over the next year, says Dominic Sunnebo, an analyst at Kantar Worldpanel.
Considering new smartphone buyers attraction to the affordable iPhone 4, Apple might be getting that balance just right later this month with the release of the iPhone 5S and the iPhone 5C. Buyers will no longer be confronted with the choice of either spending several hundred dollars for a new Apple device or saving cash on an old one. Retention might have just gotten a whole lot easier for the iOS family.
It's hardly surprising to see the iPhone doing so well. Despite Samsung's meteoric rise in the market, the Apple iPhone is still the premier handset for consumers. It's quality and usability are second to none.