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Survey finds iPhone 5s sales outpacing iPhone 5c: 64% to 27%

RaduTyrsina

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According to Consumer Intelligence Research Partners data, reported by AllThingsD, the iPhone 5S sales are outpacing those of the iPhone 5C by more than double. The sales percentage breakdown goes like this: the iPhone 5s made up 64% of iPhone sales, the 5c accounted for 27% and the iPhone 4s made up 9%.

CIRP’s co-founder, Josh Lowitz, told AllThingsD:

“The relative performance of all three iPhones is generally in line with the performance of the similarly priced phones following the launch of the iPhone 5 in 2012. Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device. So we expect that the 5c will account for a higher percent of total U.S. iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year.”

The survey suggests that the iPhone 5c isn’t performing much better than the iPhone 4S did last year, taking 27 percent this year, slightly ahead of the 23 percent share the iPhone 4S captured after the iPhone 5 was launched.

On the other side, the iPhone 5s seems to prove that there is still room to grow in the higher end of the smartphone market. Asked about this during Apple’s last earnings call, CEO Tim Cook said:

“I don’t subscribe to the common view that the higher end, if you will, of the smartphone market is at its peak. I don’t believe that.”

And, as it turns out, he might be right. At least, if we are to believe to these surveys, as it’s unlikely for Apple to release separate sales numbers for the two models.

Source: AllThingsD
 
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