iPhoneForums.Net News Team
- Jun 18, 2010
- Reaction score
AppleInsider has word today of new data from Consumer Intelligence Research Partners that reveals that more Sprint iPhone customers have switched over from another carrier than iPhone customers on AT&T or Verizon. According to the figures, 80% of AT&T iPhone buyers and 85% of Verizon iPhone buyers were already subscribers of the company, but for Sprint, only 67% were already Sprint customers. To break those figures down further, 9% of Sprint customers had switched from AT&T, 2% had switched from Verizon, and 5% from T-Mobile, although the biggest percentage of customers switching to Sprint were from carriers other than the big four or other category, 16%, in fact. CIRPs figures also show that AT&T and Verizon are very good at holding onto their customers once they have them, managing to retain 94% of their customers who bought an iPhone. Sprints retention rate was almost as impressive, keeping 88% of its customers. More T-Mobile customers were found to switch to AT&T than to Verizon or Sprint, with 65% heading to AT&T from T-Mobile, 26% heading to Verizon, and 10% to Sprint.
Source: AT&T & Verizon retain most iPhone users, Sprint gains more switchers