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Minneapolis Survey Reveals iPhone Retention Rate of 94% Compared to Android’s 47%


iPhoneForums.Net News Team
Staff member
Jun 18, 2010
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CNN’s Apple 2.0 blog has word today of a new survey reported in analyst Gene Munster’s note to his Piper Jaffray clients which finds that 94% percent of current iPhone owners expect to buy another iPhone, with just 6% saying that they would switch to Android. The survey also revealed that 64% of all respondents said that they planned to buy an iPhone the next time they purchase a new phone, and that 60% of those respondents who don’t already have an iPhone but plan to make their next purchase an iPhone are waiting for the iPhone 5 to be released. Even 42% of existing Android users said they expected to switch to iPhone, with 47% saying they would buy another Android phone. As far as BlackBerry owners are concerned, 26% say that they will buy another BlackBerry, but a massive 67% say that they will buy an iPhone, with Android far behind at 3% of current BlackBerry owners intending to buy.

Munster polled 216 mobile phone users in Minneapolis to come up with the above results, which have lead him to tell investors that he thinks that demand for the iPhone 5 could be even higher than previously thought.

Source: Survey: iPhone retention 94% vs. Android 47% - Apple 2.0 - Fortune Tech