Fitbit Announce $200 Apple Watch Competitor 'Blaze'

[PhilSynowiec]

During this year's CES, wearable manufacturer Fitbit announced its latest competitor to the Apple Watch. The Fitbit Blaze is a new activity tracker, which can track a plethora of fitness activities, similar to Apple's wearable.

The Blaze includes a full-color touchscreen and can be customized with many different wristbands. The wearable can track a user's exercises, steps, calories, and daily sleep, along with standard smartwatch features like traditional notifications, calls, texts and calendar events.

Fitbit boasts the battery life on the Blaze can last up to five days, whereas the Apple Watch can survive about 1.5 days with low usage. The Blaze will also be available in small, large and extra-large sizes in Black Blue and Plum color variations.

Fitbit's Blaze will support iOS, Android, and Windows Phone devices and can be pre-ordered for $199.95 on the company's website.