Doodle Jump to Get New Feature-Film Influenced Update

[Maura]

At the same time as Rovio announced a collaboration between Angry Birds and forthcoming feature film RIO, Appular has also announced that the #1 all-time top paid iPhone app, Doodle Jump, is about to get its very own big-time Hollywood movie tie-in, which just has to be yet more evidence of the growing cultural impact of iOS games such as Angry Birds and Doodle Jump. When Hollywood comes calling, you know you’re onto something big!

The new film crossover software update for Doodle Jump will hit the App Store in February, and will feature E.B., the star of Universal and Illumination Entertainment’s upcoming live-action /CG-animated comedy, Hop. The free update will enable Doodle Jump players to unlock a secret Easter level within the game and play as E.B..

Hop, which is due for release on April 1st, 2011, is the second film from Universal and blockbuster filmmaker Chris Meledandri’s Illumination Entertainment, which also spawned Despicable Me. Blending state-of-the-art animation with live action, Hop tells the story of Fred (James Marsden), an out-of-work slacker who accidentally injures the Easter Bunny (Russell Brand), and must take him in as he recovers.

In Doodle Jump, players guide Doodle The Doodler on his journey up a sheet of graph paper as they compete for high scores. Spoofed by Jimmy Fallon on Late Night, used as a fashion statement by a Lady Gaga dancer, mentioned on The Big Bang Theory and obsessively played by celebrities from Rainn Wilson to the Jonas Brothers, Doodle Jump has permeated pop culture since its release in March 2009.

“We are honored to be affiliated with this amazing film and accomplished studio. Knowing that a project like this has never been done before adds an extra level of pride to the new ground we’ll break together,” said Igor Pusenjak, president and founder of Lima Sky. “To have Doodle Jump involved with the launch of a major motion picture demonstrates how influential apps have become in just a few short years.”

Source: Appular