Apple starts 0% financing offer on online hardware purchases for European customers

[RaduTyrsina]

Recently, we’ve seen that Apple treats its customers from Europe in a different manner than those from North America. The latest example is Black Friday, when Apple has decided to offer gift cards for U.S. and Canadian shoppers and product discounts for European customers. Now, the Cupertino company is releasing another “exclusive” offer for those from the old continent.

Apple starts offering 0% financing on online hardware purchases in most European countries, an offer than ends on 10th January. Apple’s normal financing options (such as 24 month plans) are still available, but are charged at normal rates. The 0% interest offer is applied only if you choose a 10 or 12 month plan.

The 0 percent financing offer is good for any hardware purchase above £449/€400 (around 542 USD) and is only available at Apple's online store. So don’t try getting this deal in a physical retail stores. The 0% financing offer for European customers runs from December 2, 2013 and midnight of January 10, 2014.

Apple’s goal is to benefit from the holiday shipping period be letting customers substitute the significant upfront costs of buying an Apple product with smaller and more manageable payments across several months.

Source: TUAW