iPhoneForums.Net News Team
- Jun 18, 2010
- Reaction score
In a new report, research firm ITG finds that Apple Pay, in its first full month of service, accounted for 1% of all digital payment dollars, according to AppleInsider.
This is very good news for Apple, and a strong indication that Apple Pay has been embraced not just by the usual early-adopters, but also by more casual customers. And don't forget, only those with either an iPhone 6 or iPhone 6 Plus can use the service at present.
MarketWatch reports that ITG’s figures reveal that 60% of Apple Pay users made multiple purchases in November. This is way ahead of PayPal’s similar mobile payment service, with only 20% of PayPal’s mobile service users using it more than once in November.
Breaking usage down even further, the report said that the average Apple Pay user made 1.4 transactions a week.
As far as per-merchant usage is concerned, ITG said that Apple Pay had “stickiness,” with customers using Apple Pay for future payments at the same retailer around 66% of the time.
As far as individual retailers are concerned, ITG’s figures revealed that Whole Foods and Walgreens accounted for 20% and 19% of all Apple Pay transactions in November, with Whole Foods also responsible for 28% of Apple Pay dollars, and Walgreens having half that per-transaction value, with 2.3%.
While Apple Pay is currently only active in the U.S., AppleInsider says that recent job listings indicate that the service may well be coming to Europe and China very soon.