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Just as expected, Apple today announced its flagship OLED iPhone, the iPhone X, at the inaugural event at the Steve Jobs Theater in Apple Park, Cupertino. While the surprise had been spoiled by leaks over the weekend, the reveal was no less thrilling when it eventually happened.
Introduced by Apple CEO Tim Cook, who then handed over to Apple’s senior vice president of Worldwide Marketing, Phil Schiller, for the in-depth look at the new phone.
Boasting an all-glass design with a 5.8-inch OLED display that Apple calls “Super Retina,” the iPhone X has an A11 Bionic chip, wireless charging, and dual optimal image stabilization for the rear camera.
The phone is unlocked using the new Face ID technology via the new TrueDepth camera system, which is housed in what everyone was calling “The notch” up until now. No wonder Apple was so determined to keep the notch!
“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Schiller. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”
“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $999. Pre-orders being on Friday, October 27, with availability on Friday, November 3.
Stay tuned for an in-depth look at iPhone X's new features, as well as all the other announcements made by Apple today.
Source: Apple