New Survey Finds iPhone Has 92% Customer Loyalty Rate

Discussion in 'Apple & iPhone News' started by Maura, May 18, 2017.

  1. Maura

    Maura iPhoneForums.Net News Team Staff Member

    Jun 18, 2010
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    Survey finds iPhone has 92 percent customer loyalty.JPG

    According to a new report from Morgan Stanley, 92% of iPhone owners who are “somewhat likely” or “extremely likely” to upgrade their smartphone in the next 12 months say that they will buy another iPhone. This figure is up from 86% a year ago, and is based on a survey that took place in April of 1,000 smartphone owners of age 18 and over in the United States.

    This comes very close to beating Morgan Stanley’s previous all-time high retention rate of 93% back in September 2015 when the iPhone 6s launched.
    iPhone 8 mock up image: BGR

    Source: iPhone Scores 92% Loyalty Rate in Recent Survey Ahead of iPhone 8
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