LEGO Launches iOS-Compatible Mindstorms EV3 Robots at CES

[Maura]

LEGO has today unveiled its new Mindstorms EV3 platform for consumer robotics, which is designed to introduce a younger generation to the excitement of building robots. The entire Mindstorms system is powered by the new EV3 Intelligent Brick, which is integrated with your iPhone and other devices, freeing your robot from the ties of the computer!

"Fifteen years ago, we were among the first companies to help children use the power of technology to add life-like behaviors to their LEGO creations with the MINDSTORMS platform," said Camilla Bottke , LEGO MINDSTORMS project lead at The LEGO Group. "Now, we are equipping today's tech-literate generation of children with a more accessible, yet sophisticated robotics kit that meets their tech play expectations and abilities to truly unleash their potential so that they may surprise, impress and excite the world with their creativity."

LEGO says that Mindstorms EV3 will be available at most toy and discount merchandise retailers and online stores in the second half of 2013, for an SRP of $349.99(USD), €349.99(EUR) and $399.99(CAD).

[FONT=&quot]Source: LEGO[/FONT]