I have an iPhone 4... I work in a noisier than usual atmosphere so I have my ring tone and alerts cranked all the way up. (still manage to miss most of my calls and texts though) Anyways, 4 different times this week I was on the phone and got a text message. Good grief I thought the alert was going to bust my eardrum! Every other phone I have had, it either did NOT alert me while on the phone, or it had an extreamely soft alert while I was on the phone... Is there anything I can do so my ear drum doesn't get busted if I get a text while talking on my phone?