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iPhone Had 40% of U.S. Smartphone Market Last Year

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AppleInsider reports on a new research report from Parks Associates that shows that Apple had 40% of the U.S. smartphone market in 2015, although nearest rival Samsung certainly made a strong showing with 31% of the share, ensuring that it held on to its position of number 2 smartphone maker in the US. The rest of the pack were a long way behind the front runners, with LG in third place with a 10% share, and Motorola and HTC fourth and fifth respectively.

“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates.

“...Operators are pulling out all the tricks to encourage phone upgrades,” Wang said. “The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading. U.S. carriers started to do away with two-year contracts in 2012, and by the third quarter of 2015, only 51% of mobile consumers had a contract, down from almost 70% at the end 2011.”

Parks Associates also found that iPhone owners are holding on to their handsets longer than owners of other models, with one third of iPhone owners still using a model that is more than 2 years old, which is a little above the 30% of Samsung owners who say the same. The survey also found that 45% of all American broadband-using households wait 2 years before choosing to upgrade their smartphones.

While Apple’s home market in the US has always been its biggest iPhone market, both China and Japan are now vital iPhone markets for Apple, with the former set to beat the US into second place when it comes to Apple revenue before too long.

Sources: iPhone controlled 40% of US smartphone market in 2015, data shows, Parks Associates
 
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