iPhone 6/6Plus Sales Boost Apple’s Market Share in Asia

[RaduTyrsina]

According to a fresh research from CountertPoint, Apple's latest iPhone 6 and 6 Plus smartphones have contributed to significant gains in important Asian markets over November. What's really curious is that Apple has gained a lot of market share including in South Korea (the homeland of Samsung) saw product sales contract.

Here are some more details:

According to Counterpoint Research’s Monthly Market Pulse report, global Apple iPhone sales grew a healthy 26% annually crossing 20 million unit monthly sales mark for the first time ever in November 2014. Apple’s iPhone volumes grew across key countries with timely global roll out of flagship iPhone 6 & iPhone 6 Plus models and also helped by relatively lower priced iPhone 5s & 5c, targeting prepaid users in emerging markets.

Japan, Korea and China were the bright spots where Apple registered a higher than expected demand for its newer and bigger display sporting iPhone 6 & 6 Plus models.

So, as we can see, the iPhone marketshare grew in Japan, China and South Korea for the month of November, fueled by demand on the new 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus "phablets". Tom Kang, Counterpoint’s research director based in Korea, also adds an interesting insight:

“No foreign brand has gone beyond the 20 percent market share market in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales”

This is definitely great news for Apple and not so much for Samsung, who sees its home-turf being threatened by its archrival.

Source: CountertPoint