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ardchoille

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"We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it." - Tim Cook, speaking at a share holder's meeting.

Source: CNet
 
Mass production of items like iPhones and Macs etc do place a large demand on various resources,some of which are "rare earth" ones so the ecological element of production is not a small one for a company like Apple.

Ethical business practices from a legal,taxation and shareholder (which Apple has a
fiduciary obligation) view are of course something any truly competent CEO,COO,Chairman and Board of Directors factor heavily into all their decisions and their forward planning strategies.

Ecology or climate and natural resources are something not enough multi-national corporations take very much notice of and arguably most publicly listed companies are too exposed to shareholder interests and whim making it harder to justify anything that may slow growth no matter how small that % is.

But the planet does have finite amount of resources and as such means that creative methods need to be employed to ensure that continued growth can occur at any rate let alone ever increasing rates.

Recycling of rare earth materials such as go into many electronic devices used now is essential as countries like Bolivia might have a State run operation that has a lot to sell to the world but it's not inifinite.



 
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