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If you are a baseball fan, you might appreciate Master Card's new Apple Pay video commercials. It seems that the credit card company has not only teamed up with Apple to utilize the Apple Pay mobile payment platform, they are even spending time and money advertising it.
You might wonder why the commercials have a "baseball" theme to them, but it actually makes perfect sense. The commercials used Hall of Famers Tommy Lasorda and George Brett, and recently retired great Mariano Rivera, and these commercials were first aired during the recent World Series.
Even if you aren't a baseball fan, it's easy to understand the value reference the videos are proposing. Sound off and let us know if you think Apple Pay will be a successful new product from the folks in Cupertino.
Apple has spent a little over $1 million over the third quarter on lobbying issues like consumer health data, safe driving, e-books and data privacy, among others, a recently filed disclosure has revealed.
For the quarter ended on Sept. 30, 2014, Apple spent a total of $1,010,000 on a variety of lobbying activities. Apple addressed 39 specific lobbying issues, such as e-book publishing, online safety, copyright and patent reform, safe driving (CarPlay) and regulation of mobile medical devices and health software applications (Apple Watch and HealthKit).
Apple's $1 million lobbying fund is small when compared to Google and Facebook, which spent $3.94 million and $2.54 million over the same three-month period, respectively.
Bad news from MCVUK today if you’ve been looking forward to playing Blizzard’s iPhone version of Hearthstone, as Blizzard has announced that the iPhone and Android versions of the game will not now be released until 2015.
The card-battling game, which is already available for iPad, was due to launch back in the summer, but now it looks to have slipped even further.
Apple has officially closed fiscal years 2014 on with some amazing financial results for the company. Just as expected, the company had another record setting quarter, with $8.5 billion in net profit on revenue of $42.12 billion, mostly thanks to the hugely popular iPhone.
For the quarter ending Sept. 27, Apple managed to sell 39.27 million iPhones, which is a new quarterly record and up from 37.79 million units a year ago. Without a doubt, the new record has been fueled by the new iPhones which are finally featuring the much-coveted bigger display.
Mac sales have reached 5.5 million units in the three-month period, also a new all-time high and more than a million compared the September 2013 quarter.
However, iPad sales for the quarter were at 12.3 million, which represents another year over year decline from the 13.1 million amount a year ago. The decrease isn't that big, but it shows that demand is slowly fading away and Apple needs to do something about this.
With the new iPad Air 2 and iPad mini 3 already launched and cheaper previous-generation iPads still on sale, maybe Apple can change this until the next earnings call. Tim Cook said the following about Apple's last quarter in fiscal 2014:
:Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus. With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple's strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015."
For the first fiscal quarter of 2015, Apple says revenue should be between $63.5 billion and $66.5 billion, and gross margins between 37.5 percent and 38.5 percent. Apple Chief Financial Officer Luca Maestri also shared his input:
"Our strong business performance drove EPS growth of 20 percent and a record $13.3 billion in cash flow from...
Despite naysayers and some problems related with the new iPhones 'bendability', the iPhone 6 and the iPhone 6 Plus are enjoying tremendous success. At the latest earnings call, Apple boss Tim Cook said that supply and demand for the new iPhone 6 and 6 Plus are "not on the same planet" and may not reach a balance until next year. Here's what more he added:
"We're not nearly balanced, we're not close, we're not on the same planet. That said, I'm really confident that supply is going to be great and that's the reason you see incredibly strong guidance that we're giving [for next quarter]."
Apple has record-breaking first weekend sales of 10 million units in September, so by now it's pretty clear that the iPhone 6 and the iPhone 6 Plus represent a huge success for Apple.
As a matter of fact, sales are stronger than even Apple anticipated. Now, the company has to balance supply with the huge demand. But that's perhaps the nicest problem to have when you're in a business like this.
MacRumors reports that fans attending Game One of the MLB World Series at the Kauffman Stadium in Kansas City will be able to use Apple Pay on their iPhone 6 and iPhone 6 Plus to purchase food and beverages from the concession stands. The facility will also be available at AT&T Park in San Francisco. This early-adoption of Apple’s payment system occurs as a result of a partnership between MLB Advanced Media and MasterCard.
MacRumors notes that Major League Baseball is an Apple Pay app partner, with Apple Pay being built into the At the Ballpark app. Also, fans will be able to use Apple Pay to buy single-game tickets for the 2015 MLB season when they go on sale in November.
Apple is beginning to get into the health and fitness market with the HealthBook features in iOS 8 and that upcoming Apple Watch. So it was a bit of a surprise when our favorite fruit company decided to announce McDonald's first, as a location that would support Apple Pay, at the September keynote.
All jokes aside, YouTube user John Ross decided to visit a McDonald's location after updating to iOS 8.1 and setting up Apple Pay. It seems the service is as easy to use as Apple said it would be. After setting up Apple Pay, Ross pops open Passbook, orders his food, then waves his iPhone 6 Plus over the point-of-sale system while having his thumb on Touch ID. The POS system then reads his payment through the iPhone 6 NFC chip and the payment is processed then complete. Easy peasy.
Apple Pay is currently only supported by the iPhone 6, iPhone 6 Plus, iPad Air 2, and iPad Mini 3 running iOS 8.1. However, the new iPad Air 2 and iPad Mini 3 are limited to online Touch ID purchases and not in-store, as they do not have an NFC chip. But come on, there would be nothing more awkward than waving a 9.7-inch tablet over a point-of-sale system at a McDonald's.