The US mobile market is dominated by giant carriers like AT&T, T-Mobile and Verizon but that doesnít mean that smaller regional carriers donít exist across the American territory. Seven of them even started providing the iPhone to their customers earlier this year.
Pat Riordan, CEO of small carrier Cellcom, that covers the eastern Wisconsin and northwestern Michigan area, has talked to GigaOM and tried to explain why the company decided to include the iPhone in their portfolio.
Even if Riordan didnít come forward with any specific sales numbers, he states that selling the iPhone is not really about numbers but about prestige. It makes sense since the Cellcomís numbers wouldnít be even close to the one registered by major carriers. Nevertheless since the company decided to bring in the iPhone a lot of customers have signed deals with them.
ďCustomers were telling us they were simply going to leave us because we didnít have the iPhone. We know our sales had been falling between the end of the year and April, and we think not having the iPhone was the reason,Ē explained Riordan.
The article mentions however that another small carrier, Alaska Communications managed to sell 11,000 iPhones for the second quarter of 2012. Thatís impressive considering they have a consumer based made up of 120,000 people. Also from Alaska, GCI reported selling 9, 200 iPhones. The company has 141,000 customers. These numbers are tiny in compared to the million devices sold by AT&T or Verizon, but nevertheless to small business they bring a substantial boost in revenue.
Source: To small carriers the iPhone is about prestige, not activations — Apple News, Tips and Reviews