Siri Turning to Google Less and Less for Information

[Maura]

iDownloadBlog reports today that Apple appears to have taken more steps to separate itself even further from Google with the news that Siri’s dependence on Google seems to have been halved since the arrival of iOS 6. The information comes via Piper Jaffray analyst Gene Munster, who said in a note to investors today that whereas 60% of Siri queries sent iPhone users running iOS 5 to Google data, that figure has halved to 30% of queries with the introduction of iOS 6. The removal of Google Maps from iOS 6 had a lot to do with this, of course, with Apple Maps providing 24% of Siri’s answers. Munster was quoted as saying that he views the change from Google Maps to Apple Maps “as a slight negative for consumers on Apple products as we view Apple Maps as an inferior product to Google Maps.”


Munster’s figures also show that Yahoo and Yelp have increased their share of answers since the introduction of iOS 6, and Munster says that Siri’s accuracy has also improved, along with her ability to understand questions, with Siri understanding 91% of questions, up from 89% back in July.

Source: Siri’s reliance on Google cut in half since iOS 6

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