Some more end of the year good news for Apple. According to statistics coming from Kantar Worldpanel, Apple’s iPhone has achieved its highest share ever since it was first launched in the US. And this incredible surge was all thanks to the recent newcomer to the Apple family – the iPhone 5. The data compiled in the study was gathered up until the 25th of November and reveled that Apple’s iPhone ended up accounting for 53.3% of the total US smartphone market.
Compared to the data of last year, these numbers represent a significant increase. 2011 saw Apple grab only 35.8% of the US market. Kantar global consumer insight director, Dominic Sunnebo stated:
"Apple has reached a major milestone in the U.S. by passing the 50 percent share mark for the first time, with further gains expected to be made during December."
Coming in at number 2 is of course, iOS’s biggest competitor, Android. The operating system has experienced a downfall when compared with the results of last year. Android managed to grab just 41.9% from the 52.9% it had in 2011. However, when looking from a global point of view, Android still holds domination over the market share with 72.4%. This result is explained by the massive number of Android devices present in the mobile ecosystem.
If in the US customers seem to be loyal to the Apple brand, in Europe, things are a little bit different. Samsung holds the majority in the market share with 44.3% in Europe’s five top countries while Apple comes in at number two with 25.3%. Companies like HTC, Sony and Nokia follow after.