**OFFICAL** Apple's iPhone 5 / New iPhone Announcement on September 12, 2012

[Thomasjtsi]

Below is the iPhone 5 Announcement from Apple's Media Event that took place today.

* 9:54am Media bloggers are taking their seats!!!

* 10:00am Tim Cook.. “Thank you for coming this morning! We’ve got some really cool stuff to show you. It’s an amazing, extraordinary time at Apple.”

* 10:00 Tim is updating everyone on Retail stores and sales

* 10:02 Showing video of a new store opening in Barcelona, Spain

* 10:04 Tim, “Apple stores offer the best buying experience and customer service on the planet.” 83 million customers in the store every quarter — 1 million per day."

* 10:06 Tim's talking about the Mac Book Pro w/ Retina display and Mountain Lion

* 10:06 Tim, “For the last six years the Mac has significantly outgrown the PC! The iPad is driving the post-PC revolution at a breathtaking pace.”

* 10:08 Tim, “We sold more iPads than any PC manufacturer sold of their entire PC line.” What! 84 million total units sold. “This is shocking considering this is a category that didn’t even exist a few years ago.”

* 10:09 Tim, “Our competitors have taken note of this.” iPad with 62% market share in 2011, now 68% market share after all their competitors launched their competing tablets. iPad: 91% of web traffic of all tablets. “

* 10:10 Tim, “Of course, the App Store is the place for all of us. We recently crossed 700,000 apps in the store."

* 10:12 Phil's up.... getting ready to talk "iPhone!!!"

* 10:13 Phil, “Today, we introduce iPhone 5.”



* 10:15 Phil, 7.6mm thin, 18% thinner. “It’s the world’s thinnest smartphone.” The iPhone 5 is REALLY close to all the leaked photos we've been seeing!!!

*

* 10:18 All apps currently in the app store WILL be optimized for the new screen

* 10:19 Phil, “All your software works just like before.” Glad we won’t be having major scaling issues with this thing!

*

* 10:21 Phil, “Ultrafast wireless technology. You can imagine the challenge our team faced: thinner, smaller… but we’ve added HSPA+, DC-HSDPA, and yes, LTE.” Yes, you read that right, the iPhone now has LTE. “How’d we do this? It took a lot of incredible engineering.”

*

* Faster Wifi.... up to 150 MBps

* 10:24 Phil, “What’s next: the A6.” 2x faster CPU, 2x faster graphics, and even smaller. Smaller’s great, but what about power?"

*

* 10:25 EA studios Rep comes out... now Viewing a "Real Racing 3" demo

* 10:29 Phil's back, “We’ve matched or exceeded the battery life of the iPhone 4S."

*

* 10:30 Phil, “If you know anything about camera design, you know the greatest challenge is vertical height. We asked our engineering team to create a thinner camera that’s better than the iPhone 4S, and they’ve done that.”

*

*

* 10:30 Phil, "New image processing chip, too. Spatial noise reduction, smart filter that figures out which areas are best for noise reduction and which should be left alone. Photo capture is now 40% faster. It all adds up to simply using it and seeing what kind of photos you can take."

* 10:33 Phil, "New feature: panorama! Just hit a button, swipe your phone around."

*

* 10:34 Phil, “It’s even able to determine a non-linear path if you’re not able to hold it exactly steady.”

*

*

* 10:36 Audio system got upgrades, too! Three microphones! Front, back, and bottom. Speakers have five magnet transducers (up from three). Earpiece now includes noise canceling on your own audio out.

*

* 10:37 Phil, Connector: “It’s served us well for almost a decade. So much has changed. So many things we used to do over the wire we now do wirelessly. It’s called Lightning. All-digital, 8 signal design, just as we’d seen leaked.

*

*

* 10:39 Well, they’ve got an adapter for that. It’s big and ugly, but here we are. This was going to happen sooner or later.

*

* 10:43 Seeing demos of iOS 6 on the iPhone 5 and the new Maps app

*

*

* 10:45 Scott’s now showing iCloud tabs. Old news if you’re Chrome-inclined, though. Still, kinda neat. And now he’s on to VIPs in mail. Old news if you’re Sparrow-inclined, though.

* 10:48 Showing Shared Photo Stream, with photo likes from family and friends. Pretty neat. Uh oh, it’s time for a Siri demo

* 10:50 Showing Siri app integration, like Opentable, Facebook, etc

*

* 10:51 “We’ve taken FaceTime beyond WiFi, now you can use it wherever you are… These are just 10 of the over 200 new features in iOS 6, and we think you’re going to love it.” Applause, and Phil’s back.

* 10:52 iPhone 5: black and white with a silver aluminum finish.

*

*

*

*

* STILL HAVEN'T SEEN WHERE THE HEADPHONE PORT IS!!!!

* 11:00 Phil, "iPhone 4 is now free, iPhone 4S is $99, and iPhone 5 starting at $199."

*

*

*

* 11:01 Phil, "100 countries, 240 carriers by end of the year. “This will be our fastest phone rollout ever.”

* Preorders WILL start Friday the 15th

* That's it for the iPhone announcements. Hope everyone has enjoyed!! Now... time to chat it up!!

Photo Source: http://live.gdgt.com/

[Ads]

[Poisonivy]

thanks for that, thats really helpful.

[Maura]

I don't think the iPad mini will be announced today, be very surprised if it is.

[Skimonkey]

Looks good, will try to stay in touch here.

[rarebreed]

is there any site in which we can watch the event live?

[Poisonivy]

is there any site in which we can watch the event live?

there you go-
Live iPhone 5 launch coverage – gdgt live

[rarebreed]

thank you

[Poisonivy]

you're welcome

[rarebreed]

My first apple product has me addicted now..havent been this excited for a new ios or new phone ever.

[Poisonivy]

yes thats what happens,i started with a Macbook pro,it is very exciting